Memorable Business Cards July 27, 2011Posted by escapewire in Uncategorized.
Business cards are an integral part of capable networking. The standard is simple, a small piece of rectangular paper with essenti contact information printed somewhere on it. However, more and more businesses are getting creative with they way they use their business cards. These new creative designs are increasing memorability and therefore producing more positive networking results. If you’re looking to create a business card that won’t be easy to forget, consider a few of these great tips.Add Texture This is one of the most common ways businesses create a more memorable business card. The effect is simple; creating a unique texture for the card gives the brain one more thing to remember due to the extra sense that is being engaged. Take a look at this great example of adding a simple texture to any business card. Make Them Share-worthy If your card is worth sharing, the results from networking will be multiplied. Adding a common and creative design to your card will make the receiver want to show his or her friends or hang it up in his or her office. Consider the hilarious mustache-design included on this creative business card. The idea is that the card can double as a quirky mustache disguise. The receiver places the card in front of their face and shows it to their friends, which is genius, because then their friends see the card as well. It’s inventive marketing. Here is an example.
Make Them Digital There is no rule that demands business cards be actual cards. Creating a digital business card that your audience can access remotely is a great way to engage your audience. The easiest way to do this is by generating a QR code that leads to a digital copy of your card. QR codes are great ways to engage your audience with any information you want, combining them with your business cards will help increase your networking efforts. Check out these tips on using QR codes.